The Irish Rail uses PESTEL analysis to draw attention to each of the key external environmental factors. Political * Investing more in the railways by the Government would give environmental benefit but at the cost of the taxpayers money; * An introducing lower road tax for the newer cars make number of new cars owners increase; * Open access to rail infrastructure is available to other operator; * New Government may implement new international policies that may not necessary be advantageous for the Irish Rail;
Economica * More jobs means more commuting; * Business expansion means more business travel; * Investing in major project to reduce delays; * The absence of large, heavy industry, such as coal, iron, est. . for which it is ideally suited; Socio-Cultural * People are aware that there are more accidents on the Road * The Rail covers most parts of the country, it means that Irish Rail has an important relationship with the public. Rail has a major role to play in educating the public especially children about the dangers of the rail environment. * Persuading the public that rail travel is a real alternative to car use is vital Technological * Some railways need to be transform and adopted to rail freight * Rail is environmentally friendly and safely * Irish Rail has use advanced technology to reduces costs, running to time. Legal The Irish Rail as a large national employer needing skilled and committed staff * The Rail has to comply with a very wide range of legislation * Compliance with employment laws is particularly important. * Safety and health legislation affects almost all of Irish Rail's activities. Environmental * Using the Railways is much more energy-efficient than travel by Road or Air. * Irish Rail takes its environmental responsibilities seriously e. g. buying the wood for the rail track which are properly managed and renewable.