The Flat panel TVs market is a really competitive one. There are several great and well known International Brands such as Samsung, LG, Sony, Sharp and so on. TV is the necessary product of every house, office and also for the exhibition. It’s a large market and keeping growing, that’s why so many companies want to be the leader brand of this industry. Here I provide one graphic as below to show that Vizio is the Top one brand in North America and Samsung is the second place but the gap between those two brands is not very big. Besides USA, Samsung, LG & Sony win more market share in other area such as Europe and Asia so there’s still a challenge waiting for VIZIO.
VIZIO is a really successful brand in USA but they need to keep their price advantage and well know what customers need. Samsung is a really threatening competitor, try to win more market share from them, make the gap bigger. Try to explore to the Asia market. I think the target for VIZIO in 2013 2014 is that they need to gain more reputation and customers in China. Make a strategy to win their attention, understand their culture and try to find the consumer formula, do the research for the better sales mode such as selling place, product position…etc.Vizio is founded by a Taiwanese and its headquarter is just in Irvine. Those points are very attractive to me because I can find some similar things. Furthermore, I worked for an electronic components company before, the
company provides the components to VIZIO’s factory. Also, I was an sales and my customers was two very famous Korea top TV brands. That’s why I want to do the further research to VIZIO. Work Cited